IN THE AGE OF ART

IN THE AGE OF ART

Reading time: 4 Min

Artwhos is a self-taught painter, this is his strength and his primary characteristic. After pushing the limits with the Patine collection, and if you have read the story of the Air Jordan Niloticus Art , you are undoubtedly beginning to understand that the artist breaks the codes, and makes worlds communicate with each other to create. Nothing surprising in discovering masterpieces coming directly from his overflowing creativity on watches. 

We often consider that the watch reflects the personality of Man, it has become a fashion accessory well beyond its simple initial function. Wearing a watch allows you to express your identity, your strength of character or even your ambition in life depending on the choice of bracelet, the size of the dial, the materials or the technology. The offer is wide between watches for sports and everyday life and the Hallucination by Graff Diamonds with a selling price of 55 million dollars, a record!

Birth of a collection 

Widely integrated into our lives and our daily lives, we all have in mind a watch that has accompanied us during an important moment. For Artwhos, this accessory represents a special link with his family since these first watches came from his father and grandfather. It was in college that he first saw someone write something on a watch: “ he had written his first name, his name was GARY! ". He didn’t need more to experiment with his art on the G-SHOCK: “ As the case was made of resin, I chose a special paint which gave the impression of cold welding. When working on the watch crystal I had to use paint with a medium so that it could last over time.

I even made a limited edition model of G-SHOCK and BEARBRICK, I really had fun.”

A few thousand works later, Artwhos' ambition was to reveal its art and express its full potential by making a watch an object of art, like a painting that you wear on your wrist. Being used to working on very different media, he maintains his enthusiasm and hides the difficulties, which allows him to open the field of possibilities, and to concentrate on creativity and the solutions to explore. Indeed, working on a watch requires combining a very precise technique with careful and meticulous work as he knows how to do so well on other surfaces, while being accompanied by experts in watch parts and assembly. , in short, real team work.

In the age of art

With this support, it was therefore necessary to go further in the artistic approach. By having each watch dismantled by a watchmaker, Artwhos was able to paint directly on the dials and after numerous tests, the artist now lets his instinct express itself for each of the works in his collection in order to stick to his creative vision. With it, the dial of the G-SHOCK becomes a painting, its bracelet is replaced by an alligator strap, some of them are even topped with stones like the topaz stones that adorn the DEEP BLUE C : “ My desire was to to be able to create a hybrid of my knowledge in jewelry and watchmaking, to have fun bringing together several worlds to create a product that does not exist”

For the Hublot Classic Fusion , Artwhos has created a living work with an abstract creation and words around the love of art. “ I wanted to associate this model with the spontaneous, unmeasured, uncalculated artistic side. Looking through it as if through a porthole, you can see the art through the wrist, as if to remind you that time passes but everything you love remains . »

Each model is unique, impossible to reproduce because each watch is an experience and memorizes a snapshot of artistic creativity. When he creates nothing is calculated in the movements which nevertheless are sure and fair on the part of Artwhos, as in a state of flow. “ Apart from the fact that it was painted by hand, it is done in the moment, each time it gives the time it captures an artistic moment ". Find the collection on www.artwhos.com.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.